A few years ago, I had the privilege of collaborating with the QVC strategy team to design new audience books for their sales teams. The goal was to create a visually engaging resource that resonated with their audience while staying true to QVC’s brand identity. Drawing inspiration from scrapbooks, we aimed to capture a ‘crafty’ feel in a way that felt authentic and cohesive.

This project was a fun one, as it challenged me to transform a digital asset (PPT) into something that mimicked the tactile quality of a printed book, complete with shadows and textures that evoked a scrapbooked aesthetic. We incorporated a variety of audience-sourced images to celebrate their love for QVC's customer community, ensuring the design reflected the audience's passion and connection to the brand.